Meatless sausage being tested at Little Caesars across the U.S.

Impossible Supreme Pizza to be launched on Monday at 58 restaurants

Plant-based burger maker Impossible Foods is debuting its second product — meatless sausage crumbles — on Little Caesars pizza.

Little Caesars will start testing the Impossible Supreme Pizza on Monday at 58 restaurants in Fort Myers, Florida; Yakima, Washington; and Albuquerque, New Mexico. The $12 pizza also comes with mushrooms, caramelized onions and green peppers.

If the test goes well, Detroit-based Little Caesars could expand availability nationwide.

It’s already been a busy spring for meat substitutes. Earlier this month, Impossible Foods’ rival Beyond Meat debuted on the Nasdaq; its stock price has more than tripled since the IPO.

Burger King is testing an Impossible Whopper and could sell it nationwide by the end of this year. Tim Hortons announce this week that it’s testing a Beyond Meat breakfast sausage in Canada. Even U.S. meat producers like Tyson Foods are investing in plant-based meats.

Little Caesars approached Redwood City, California-based Impossible Foods earlier this year seeking plant-based meat for its pizzas. Impossible Foods developed the sausage with custom sweet Italian seasoning for Little Caesars.

So far, Impossible Foods isn’t selling the sausage anywhere else and hasn’t announced any plan to, spokeswoman Rachel Konrad said.

Impossible’s sausage is made in the same way as its burger. The company uses heme — the protein molecule that gives meat its juicy texture — from the roots of soy plants. Instead of harvesting it from individual plants, Impossible makes batches of heme by fermenting yeast that is genetically encoded with the soy plants’ DNA. To make “meat,” heme is mixed with other ingredients like soy protein, coconut oil and sunflower oil.

Konrad said the Impossible Sausage has a higher fat content than the Impossible Burger. It has no cholesterol, 17 grams of total fat, 17 grams of protein and 270 calories in a quarter-pound serving. By comparison, Johnsonville’s sweet Italian ground sausage has 80 mg of cholesterol, 26 grams of total fat, 20 grams of protein and 340 calories.

Impossible Foods was founded in 2011 and started selling its burgers to restaurants in 2016. They aren’t yet sold at grocery stores. The company has raised more than $750 million in multiple rounds of funding from investors including Bill Gates, Serena Williams, Trevor Noah and Jay-Z.

Dee-Ann Durbin, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

“Music of the Night: The Concert Tour” to Play at Prince Charles Theatre

The Concert Tour is a concert celebration of Andrew Lloyd Webber’s 70th… Continue reading

Latest round of Columbia River Treaty talks wrap up in Cranbrook

Federal, provincial, U.S. and Indigenous representatives recently met for eight round of discussions

First Nations given max compensation for Ottawa’s child-welfare discrimination

2016 ruling said feds didn’t give same funding for on-reserve kids as was given to off-reserve kids

Kootenay author D.M. Ditson offers glimpse to recovery

Calm and confident, author D.M. Ditson stands at the rickety black metal… Continue reading

Scarecrow Festival was a success

The second annual Scarecrow Festival took place Sept. 3-7 in conjunction with… Continue reading

VIDEO: Vancouver Island mayor details emergency response after fatal bus crash

Sharie Minions says she is ‘appalled’ by condition of road where bus crashed

Conservatives promise tax cut that they say will address Liberal increases

Scheer says the cut would apply to the lowest income bracket

B.C. VIEWS: Cutting wood waste produces some bleeding

Value-added industry slowly grows as big sawmills close

Fewer trees, higher costs blamed for devastating downturn in B.C. forestry

Some say the high cost of logs is the major cause of the industry’s decline in B.C.

Federal food safety watchdog says batch of baby formula recalled

The agency says it’s conducting a food safety investigation

UVic president offers condolences after two students killed in bus crash

‘We also grieve with those closest to these members of our campus community,’ Cassels says

Coming Home: B.C. fire chief and disaster dog return from hurricane-ravaged Bahamas

The pair spent roughly one week on Great Abaco Island assisting in relief efforts

Newcomer Ferland lines up with sniper Pettersson as Vancouver Canucks camp opens

Ferland provides more depth and a scoring threat up front, Pettersson says

Intelligence official charged seemed to be ‘exemplar of discretion’: UBC professor

Professor Paul Evans says he served on Cameron Ortis’s doctoral dissertation committee

Most Read