To the Editor:
(Open letter to Yellow Pages Group Co.)
I write to complain about your recently distributed telephone “directory” for Creston and area.
The minor problem that I find with this so-called directory is that the typeface is smaller. Fortunately, that is not a problem for my wife and I (as long as we wear our glasses), but I feel sure many of your subscribers/customers will find the listings extremely difficult or impossible to read.
My main criticism, however, is that is unbelievably hard to find the listing you want in the first place. Although the pages are numbered and each page shows, at the top, the names of the subscribers to be found on it, nowhere to be found are the names of the area in which those subscribers live (Crawford Bay, Sirdar, Cranbrook, Moyie, etc.).
This omission makes the “directory” at best maidenly frustrating to use and at worst a mockery of what a good directory should be. Your claim to be a customer service enterprise is flagrantly contradicted by the shortcomings I have enumerated above.
I trust you are in the process of producing a directory that meets the standard set by its predecessors.
Peter Hepher
Creston