MountainGirls founder Meg Kee and The Lady Alliance founder Kieren Britton spent two nights in their RV at Fernie Alpine Resort before continuing their tour of western Canada. They’re pictured with photographer Matt Littlewood and videographer Charlie Wood. Kimberley Vlasic/The Free Press

Social media influencers promote Kootenays

MountainGirls, The Lady Alliance founders stop in Fernie and Golden on RV tour

Word of the Kootenays has reached a global audience of nearly 400,000 people through the power of social media.

Influencers Meg Kee and Kieren Britton have partnered with Go RVing Canada and Burton to tour western Canada in an RV, visiting ski towns while promoting winter road life and female empowerment.

The women are the founders of MountainGirls and The Lady Alliance, social media accounts that collectively boast 373,000 followers on Instagram.

On Friday, February 8, they hosted a free meet up at Fernie Alpine Resort (FAR), which featured group rides and giveaways from trip partner Burton, followed by a group dinner at The Brickhouse.

“RVing in the winter time is actually super fun,” said Britton, 28.

“But I think what’s really cool about it is this trip we go Lake Louise, Fernie, Golden, Revelstoke and Whistler, and we get to meet locals and ladies in each area.

“They show us around their local hill and seeing their passion for their community is so cool.”

Britton is originally from Saskatoon, Saskatchewan, but calls Kimberley, B.C., home when she’s not travelling around Canada in her converted school bus.

In 2016, she started The Lady Alliance to showcase adventurous women and within two years it had snowballed into meet ups, and trips.

Britton’s first meet up booked out straight away with 30 women gathering at the A.O. Wheeler Hut in Glacier National Park in June 2018 for a girl’s weekend featuring hiking, yoga and shared meals.

“What I learned from that was there was this drive, there was this need for women to meet other women that were likeminded, in the same area, in the same sports that they were doing, so that they could go and adventure together,” said Britton.

Kee’s journey started in 2013 when she launched MountainGirls to encourage more women into outdoor sports.

Two years later, the Californian was approached by a company to host gatherings.

“It just gave me a huge buzz and I realized women were able to support each other through this community, and grow and learn from each other… and so I started branching it off into snowboarding, mountain biking, rock climbing, all different things,” said Kee.

It’s a full-time job running MountainGirls and The Lady Alliance, which Kee juggles with raising her five-year-old son.

While there are plenty of perks, such as this eight-day winter road trip, with a big social media following, comes big responsibility.

“Social media, when it comes to young women, can be really damaging because it’s a mental thing,” said Britton.

“We have the responsibility of showing them that there’s more to life than just social media – there’s the adventures, there’s the community, there’s the love, there’s the self-love, there’s everything involved with it, and that’s what we want to show to young women.”

Earlier this month, The Lady Alliance announced a merger with another account, Women Who Explore, under parent company The Summit Within.

Kee and Britton plan to continue growing the community and camaraderie their brands have fostered through social media and events such as film festivals, motivational talks and girls trips.

“A lot of it is going with the flow and seeing where it goes, and grabbing opportunity when it comes and it kind of just transforms from there,” said Kee.

“But I think the ultimate goal is to continue gathering groups, growing the camaraderie.

“Girls look up to certain things on social media and so it is a big responsibility, and I think on my behalf, the big responsibility is showing women that they can grow and learn from each other.”

“Our goal as a community and now as a company is to show that collaboration is always greater than competition,” added Britton.

“We have a tendency to look at someone and feel competitive… we want to show that together, we’re stronger.”

To follow Kee and Britton’s adventures, follow @mountaingirls and @theladyalliance on Instagram.

Just Posted

Four fires still burning in West Kootenay

More than 25 fires were started by lightning in the last week.

Obscene phone calls keep RCMP busy

Several cases involved a number of obscene phone calls made to a Creston business.

Nine fires burning in West Kootenay

All fires considered to be lightning caused.

Lightning strikes cause fire in the Creston Valley

Two fires were located on Uri Road in Wynndel.

Castlegar mayor releases FCM itinerary

Bruno Tassone delivers promised report on activities at Quebec City municipal conference

VIDEO: Trans Mountain expansion project gets green light, again

Prime Minister Justin Trudeau announced the decision in Ottawa on Tuesday afternoon

MPs hear retired B.C. nurse’s petition to change compensation for fatal medical errors

Teri McGrath wants provinces to implement no-fault system for medical errors

Horgan says he’ll still defend B.C. coast after second Trans Mountain approval

Meanwhile, one B.C. First Nation has announced plans for a legal challenge

Demonstrators on either side of Trans Mountain debate clash in Vancouver

Crowd heard from member of Indigenous-led coalition that hopes to buy 51% of expansion project

Police investigating fatal collision near Grave Lake

Grave Lake is located approximately halfway between Sparwood and Elkford

Grieving B.C. mom hopes Facebook message leads to new investigation into son’s Surrey homicide

Criminal Justice Branch didn’t lay charges, concluding no substantial likelihood of murder or manslaughter conviction

B.C.’s measles vaccination program gains traction in May

More than 15,000 doses of the MMR vaccine has been administered across the province

B.C. farmers concerned Agricultural Land Reserve changes choking their livelihood

Dozens voice concerns at special meeting hosted on Vancouver Island

UPDATE: Two-year-old involved in Chilliwack pool drowning has died

Toddler was reported to not be breathing as air ambulance called out Thursday afternoon

Most Read