No personalized licence plate for Saskatchewan driver named ‘Assman’

David Assman pronounces his name differently than it’s spelled, he said

It may be his last name, but it doesn’t mean he can have it on his licence plate.

Saskatchewan Government Insurance recently rejected David Assman’s request to get his last name on a personalized licence plate because people may find it offensive.

Assman pronounces his name differently than it’s spelled. But a Crown insurance spokesman says it doesn’t matter because that’s not what people see.

Tyler McMurchy says some people have names that when seen out of context could be considered offensive.

READ MORE: Ontario police seize stolen ‘MR SEXY’ license plates found on Maserati

McMurchy says the government insurer tends to err on the side of caution.

Assman shares a last name with the late Regina gas jockey Dick Assman, who rose to fame after appearing on David Letterman’s late-night show in the 1995.

McMurchy noted licence plates are the property of the government agency.

“There is a need for some standards.”

Racial slurs, political connotations or words that hint at sex, drugs, crime or impaired driving are all banned.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Contempt charge against Balfour logging protesters dropped on technicality

A B.C. Supreme Court justice ruled Cooper Creek Cedar failed to file a contempt application

Creston Fire Rescue respond to nine calls

Creston Fire Rescue responded to nine calls from Aug 12 – 19… Continue reading

Creston businesses, riders invited to join in Kootenay Lake Gran Fondo

Creston Rotary Club and chamber of commerce organizing September cycling event

Fields Forward Society adding value to Creston Valley cherries

‘Cosmetically unsuitable’ cherries juiced for sharing through Creston, Nelson, Cranbrook food banks

Creston author launching book about Kimberley man’s motorcycle accident

Lori Luczka’s ‘Lost: 7 Hours to Live’ chonicles Paul Kerr’s 2015 accident that claimd his left leg

VIDEO: Canadian zoos’ captive breeding programs help preserve endangered species

Programs considered last-ditch effort to prevent local extinctions of turtles, butterflies and more

B.C. sets rules for ride hailing, same minimum fee as taxis

Larger operating areas seen as threat by cab companies

Two hiking families team up to extinguish fire in B.C. backcountry

Children and their parents worked for three hours to ensure safety of the popular hiking region

Vancouver man arrested after pregnant woman’s SUV stolen, then crashed

Police are recommending charges against a 22-year-old Vancouver man

Elections Canada to assess ‘partisan’ climate change rhetoric case by case

People’s Party of Canada Leader Maxime Bernier has said climate change is not an emergency nor caused by human

Unseasonable snow forces campers out of northeastern B.C. provincial park

Storm brought as much as 35 centimetres of snow to the Fort Nelson, Muncho Lake Park-Stone Mountain Park

B.C. log export rules killing us, northwest harvester says

NorthPac Forestry says Skeena Sawmills has plenty of timber

Search crews find 4-year-old boy who went missing near Mackenzie

George went missing early Saturday afternoon

Most Read