Creston Valley-Kootenay Lake Route Tourism Campaign officially launches

The campaign is the results of nearly a year of hard work by the members of the Creston Valley-Kootenay Lake Tourism Advisory Committee

The Creston Valley-Kootenay Lake Route, from Yahk-Kingsgate through to the Creston Valley and along the east shore of Kootenay Lake, isn’t just a highway connecting the west coast to the prairies of the east. The Route connects a network of people, businesses, and communities together, proudly sharing their love for the Creston Valley – Kootenay Lake with visitors who have discovered its charms.

The Creston Valley-Kootenay Lake Route tourism campaign officially launched May 29, 2018, with the unveiling of the campaign brand, website, guide, and social media channels to an audience of 50+ business and community members. “The campaign is the result of nearly a year of hard work by the members of the Creston Valley-Kootenay Lake Tourism Advisory Committee (CVKL TAC) and thanks to the financial support of Destination BC, Columbia Basin Trust, The Regional District of Central Kootenay Electoral Areas A, B, C, and the Town of Creston the campaign has become a reality,” said Creston Area Community Initiatives Consultant Jesse Willicome, project manager for the campaign.

Similar to the International Selkirk Loop, the Creston Valley-Kootenay Lake Route campaign showcases the communities from Yahk to Riondel businesses, promoting the Creston Valley-Kootenay Lake Route route as a prime tourism destination by highlighting the reputation as a hub for:

Arts & Culture

Local Food & Wine

Health & Wellness

Nature & Recreation

By using the campaign’s mobile-friendly website, social media channels, or print guide, visitors will then be able to take a self-guided tour of artisan’s shops, cafes, trails, vineyards, markets, sights and trails that the Creston Valley – Kootenay Lake has to offer.

“The campaign is not just for visitors, Creston Valley – Kootenay Lake residents are invited to check out the Creston Valley – Kootenay Lake website at and explore the “What to Do” section and digital map for information on activities that can be enjoyed in the Creston Valley – Kootenay Lake area. The suggested itineraries or blog can help residents plan day trips. The website also includes an online calendar highlighting upcoming events in the Creston Valley – Kootenay Lake.” said Willicome. “Keep an eye out for the Creston Valley-Kootenay Lake Route print guide-map, which includes participating business listings, a great map of the area, Q&A interviews with local businesses, and suggested itineraries It’s sure to be a great resource.”

Creston Valley Kootenay Lake residents are asked to help share their love and local pride by using the hashtag #routeconnected to share pictures, videos and their experiences on Facebook, Instagram, Twitter, and Pinterest via @CVKLRoute.

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