B.C. Ferries’ CEO says a new and improved website along with a mobile app could be ready by as early as the fall, but a new reservation system is still 18-24 months away. (BLACK PRESS file photo)

B.C. Ferries CEO says new reservation system will improve efficiency

Reservation fee structure undergoing changes over next two years

Changes to B.C. Ferries operations are just around the corner.

Mark Collins, president and chief executive officer for B.C. Ferries, said the company is planning on introducing a brand-new website as soon as the fall, and a new reservation system that includes flexible fare pricing within the next 18 to 24 months.

“We are on the cusp of a new website, a new mobile application and we are on the cusp of a new reservation system that will be considerably more flexible,” Collins said.

Collins made the comments following a presentation to members of the Greater Nanaimo Chamber of Commerce on Tuesday at the Coast Bastion Hotel, where he provided an update on B.C. Ferries. He said the corporation’s new reservation system will follow a model similar to what airlines and train use that would allow customers to change their reservations without penalty.

“We need to make that convenient for you with no extra fees or charges because it is what you bought,” he said.

The new reservation system will only apply to B.C. Ferries’ major routes. Collins said under the new system, reservation fees will be a thing of the past.

“For the major routes, we see reservation fees going away and becoming part of the base fare,” he said.

B.C. Ferries has been working on IT improvements for years, but customers wouldn’t have noticed because the changes have largely been internal, according to Collins, who said the first elements of their reservation system and a new customer relationship management system went live internally about three weeks ago.

“In the last five years we have spent probably close to $400 million on IT systems,” he said. “Much of it is in the background.”

Collins said a new and improved website along with a mobile app could be ready by as early as the fall but the reservation system won’t be introduced for at least a year and a half. He said B.C. Ferries wants to avoid rolling out a system that is broken.

“We are not into the Phoenix pay system problem here … we want people to be happy from day one,” he said.

Speaking to Black Press afterward, Collins explained that under the new reservation system customers will be able to pay for their reservation in advance. He said there will be multiple ways for customers to save money under the new system, adding that those who book in advance will find lower fares than those who wait until the last minute.

“You should see multiple choices for the same sailing. If you want the ability to change your reservation, it is one fee and if you’re happy to forgo flexibility and you want to lock in, you can get a lower price,” he said. “If you book in advance, say three weeks ahead versus three days ahead you will get a lower price.”

Collins said switching to the new system will improve efficiency as it will allow B.C. Ferries to better plan and prepare sailings. He said the new system should also alleviate some of the congestion at terminals where traffic can be backed up during peak season.

“When I think about neighbourhoods … where they have to endure these traffic lineups, that could be a thing of the past under this system because people will only go to the terminal when they have a reservation,” he said.



nicholas.pescod@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Just Posted

Two fires of note burning in Southeast Fire Centre

As of Saturday afternoon there were more than 20 fires burning in the Southeast Fire Centre.

LKB members fight heli-skiing proposal

Robert Louie Sr., have joined with band members who are opposed to a Retallack/Lower Kootenay Band Agreement.

Second fire hall referendum confirmed

Creston residents will have another chance to vote on the borrowing for a new fire hall.

Michelle Mungall on maternity leave

The Nelson-Creston MLA will return by the end of September

Valley Mudders invites new members

While the stereotypical image of a potter is someone sitting at a wheel spinning pots, a look at the displays of various members’ work shows that most of the output is hand-built.

BC Games: Day 3 wrap and closing ceremonies

The torch in the Cowichan Valley has been extinguished as Fort St. John gets ready to host the 2020 BC Winter Games

Police confirm girl, 8 others injured in Toronto shooting; shooter dead

Paramedics said many of the victims in Danforth, including a child, were rushed to trauma centres

Why do they do it? Coaches guide kids to wins, personal bests at the BC Games

Behind the 2,300 B.C. athletes are the 450 coaches who dedicate time to help train, compete

Government sets full-time salary range for Justin Trudeau’s nanny

At its top range, the order works out to a rate of $21.79 per hour, assuming a 40-hour work week

Lower Mainland teams battle for baseball gold at BC Games

Vancouver Coastal squeaked out a 3-2 win against Fraser Valley

The Northern Secwepemc te Qelmucw people signed an agreement-in-principle with the B.C. government

The signing ceremony, at the Eliza Archie Memorial School, was 25 years in the making

Canada to resettle dozens of White Helmets and their families from Syria

There are fears the volunteers would become a target for government troops

Francesco Molinari wins British Open at Carnoustie

It is his first win at a major and the first by an Italian

ZONE 1: Hannah Tracey looks to mom as role model while at BC Games

‘She has believed in me when I couldn’t believe in myself,’ Tracey said at BC Summer Games in Cowichan

Most Read