Kootenay businesses achieve international success with Export Navigator

How small businesses are finding new customers in changing times

As a year of uncertainty continues, it has become more critical than ever for small businesses to find creative ways to succeed, and many are turning to Export Navigator for advice and support. Operating across B.C., the free Export Navigator Program has been helping businesses grow since 2016 — now, it’s stepping in to help businesses like Popov Leather from Nelson to innovate and adapt.

Export Navigator is a free program that connects business owners with a local export advisor who can help them find new customers beyond B.C. From growth planning to information about exporting, business owners across the province have applied free advisor support to expand with confidence.

Throughout the uncertainty of the COVID-19 pandemic, the advisors at Export Navigator have been helping businesses find ways to pivot and succeed in the face of new challenges — such as taking advantage of e-commerce platforms and learning how to access government funding resources. With more businesses turning to the program, its success stories now span a range of industries and countries.

Honorable Minister Mungall, responsible for the Ministry of Jobs, Economic Development and Competitiveness, believes it’s the local aspect of Export Navigator that has been fundamental to its success in helping small businesses:

“As a resident of a rural community, I see so many innovative people creating products and services that deserve wider distribution. Every business and every community is different, and I think that’s why Export Navigator’s regional approach has been so valuable.”

Nelson-based export advisor Michael Hoher has been working with businesses across the Kootenays to help them export. One of Michael’s success stories is Popov Leather, an artisan leather wallet and belt manufacturer based out of Nelson. Since 85 per cent of Popov’s sales came from outside of Canada, founder Ryan Popoff knew that exporting was fundamental to the success and resilience of his business, but he required expert guidance to ensure that he was following the best practices of complicated foreign market regulations — and that’s where Michael bridged the knowledge gap. Armed with new insight on how to protect his international growth, Popov founder Ryan successfully optimized his export strategy and made his business more resilient.

“Michael helped direct me towards areas of focus that I would not have realized, such as taking into consideration cultural differences when approaching distant markets or foreign market requirements for importing goods, such as labeling.”

From solo startups with a small customer base to larger corporations that already export to some select markets, Export Navigator is available to businesses of all sizes in the Kootenays and across B.C.

To continue helping businesses in the Kootenay Region, the free program is accepting online applications. To support underrepresented groups, businesses owned by Indigenous Peoples, women, and youth can expect specialized support and are also encouraged to apply.

Export Navigator gratefully acknowledges that we live, work, and play on the traditional territories of the Indigenous Peoples of British Columbia.

Small Business

Just Posted

Brittny Anderson. Photo: Submitted
UPDATED: NDP’s Brittny Anderson named provisional winner in Nelson-Creston

The final result won’t be known until November due to mail-in ballots

NDP headquarters on election night, Oct. 24, 2020. (Katya Slepian/Black Press Media)
ELECTION 2020: Live blog from B.C. party headquarters

BC NDP projected to win majority government – but celebrations will look different this election

B.C. Green Party leader Sonia Furstenau outlines her party's climate action platform at Nanaimo's Vancouver Island Conference Centre earlier this month. (News Bulletin file photo)
Green leader Furstenau declared victor in her home riding on Vancouver Island

Cowichan Valley voters elect freshly minted party leader for her second term

John Horgan has been re-elected the MLA for Langford-Juan de Fuca. (File-Black Press)
Horgan trounces challengers to be re-elected in his Vancouver Island riding

MLA has represented constituency of Langford-Juan de Fuca and its predecessors since 2005

COVID-19. (Image courtesy CDC)
Interior Health reports 18 COVID-19 cases, highest daily count since July

The total of COVID-19 cases in the region is now at 662

NDP Leader John Horgan celebrates his election win in the British Columbia provincial election in downtown Vancouver, B.C., Saturday, Oct. 24, 2020. THE CANADIAN PRESS/Jonathan Hayward
Horgan celebrates projected majority NDP government, but no deadline for $1,000 deposit

Premier-elect says majority government will allow him to tackle issues across all of B.C.

A police pursuit ended with an arrest in Williams Lake on Highway 97 Sunday afternoon. (Facebook video screenshot)
Video catches police pursuit that ends with man kicked, punched in Williams Lake

A video of the arrest is getting widely shared on social media

FILE – Prime Minister Justin Trudeau greets Premier John Horgan during a press conference at the BC Transit corporate office following an announcement about new investments to improve transit for citizens in the province while in Victoria on Thursday, July 18, 2019. THE CANADIAN PRESS/Chad Hipolito
Trudeau congratulates Horgan on NDP’s election victory in British Columbia

Final count won’t be available for three weeks due to the record number of 525,000 ballots cast by mail

Comedic actor Seth Rogen, right, and business partner Evan Goldberg pose in this undated handout photo. When actor Seth Rogen was growing up and smoking cannabis in Vancouver, he recalls there was a constant cloud of shame around the substance that still lingers. Rogen is determined to change that. (Maarten de Boer ohoto)
Seth Rogen talks about fighting cannabis stigma, why pot should be as accepted as beer

‘I smoke weed all day and every day and have for 20 years’

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Provincial Green Party leader Sonia Furstenau speaks at Provincial Green Party headquarters at the Delta Victoria Ocean Pointe in Victoria. (Arnold Lim / Black Press)
VIDEO: Furstenau leads BC Greens to win first riding outside of Vancouver Island

Sonia Furstenau became leader of BC Greens one week before snap election was called

NDP Leader John Horgan elbow bumps NDP candidate Coquitlam-Burke Mountain candidate Fin Donnelly following a seniors round table in Coquitlam, B.C., Tuesday, October 20, 2020. THE CANADIAN PRESS/Jonathan Hayward
Horgan, NDP head for majority in B.C. election results

Record number of mail-in ballots may shift results

The Canadian border is pictured at the Peace Arch Canada/USA border crossing in Surrey, B.C. Friday, March 20, 2020. More than 4.6 million people have arrived in Canada since the border closed last March and fewer than one-quarter of them were ordered to quarantine while the rest were deemed “essential” and exempted from quarantining. THE CANADIAN PRESS/Jonathan Hayward
Majority of international travellers since March deemed ‘essential’, avoid quarantine

As of Oct. 20, 3.5 million travellers had been deemed essential, and another 1.1 million were considered non-essential

Most Read