The Creston branch of Wildsight is offering a May 30 screening of Project Wild Thing, an ambitious, feature-length documentary that takes a funny and accessible look at a complex issue, the increasingly fragile connection between children and nature.
David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don’t want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can.
Determined to get them up and out, Bond appoints himself as the marketing director for nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British children outside.
But the competition is not going to lie down and let some upstart with a free product steal their market. Project Wild Thing is the hilarious, real-life story of one man’s determination to get children out and into the ultimate, free wonder-product: Nature.
Following the world premiere of Project Wild Thing at Sheffield International Documentary Festival in June 2013, Green Lions productions invited communities worldwide to arrange their own screenings of the film. So far, the film has been screened in over 400 communities around the world, including schools, community centres, film clubs, charities and organizations.
Wildsight is proud to join them in offering a screening from 5-7 p.m. Saturday at Prince Charles Theatre. Admission is by donation, and parents, children and all lovers of the wild are invited to watch. Child minding will also be offered during the film.
For more details about Project Wild Thing, visit www.projectwildthing.com. To learn more about Wildsight, its role in the Kootenays and how to get involved, visit www.wildisght.ca.
—WILDSIGHT