Next week, Shoppers Drug Mart kicks off a four-week Tree of Life campaign to raise funds to support Creston Valley Hospital maternity care unit’s resources and programming initiatives.
Customers who make donations of $1 and more can add cards in the shape of a leaf, butterfly, acorn or cardinal to the Tree of Life, which will be created in the store’s Canyon Street window.
“We are very supportive of what the maternity care unit at Creston Valley Hospital does and this annual campaign gives our customers and employees the opportunity to donate directly,” said pharmacist and associate-owner Srinivas Chalagalla. “Last year’s Shopper’s Tree of Life fundraising campaign raised $2,372 to help renovate the maternity room. Funds were used to purchase a new Posturepedic mattress for a birthing bed along with several items, such as a small fridge, kettle, toaster and microwave oven that are used by moms and their supporters.”
“Our plan is to continue to make improvements to the maternity unit,” said Creston Valley Hospital site manager Chris Ondrik. “Funds raised this year will be directed to the purchase of some new furnishings for a second birthing or postpartum room, such as a sleeper recliner or other items. This would greatly increase the comfort level of fathers or birthing coaches providing overnight support.”
“We thank you for supporting the Tree of Life last year and hope that together again this year we can continue to make a difference to the comfort and care of the women and babies that make their way through the Creston Valley Hospital maternal care unit,” Chalagalla said.
The Tree of Life campaign runs from Sept. 14-Oct. 11.