WestJet hosted almost 1

A Christmas miracle for Fort Mac

Web Lead

  • Dec. 12, 2016 10:00 a.m.



An Albertan community in desperate need of a little magic, got a well-deserved Christmas miracle – thanks to WestJet.

For the fifth year in row, WestJet released its annual tear-jerker Christmas video and this year they stayed close to home.

WestJet went into the community for Fort McMurray and concocted a special surprise for families devastated by the May 2016 wildfire that saw the entire city evacuated.

“This year, we wanted Christmas to mean just a little bit more for the residents of Fort McMurray,” said Richard Bartrem, WestJet vice-president of marketing communications.

“WestJet is deeply connected to the community, which is why we wanted to show them how much we care. We were at the airport the day the fire hit town, and several WestJetters also lost their homes. This year’s Christmas miracle was an opportunity for WestJet to do what we do best – help connect a community, celebrate the season and bring a smile to peoples’ faces.”

WestJet hosted almost 1,000 local residents at a Snowflake Soiree at the end of November for a night they would never forget.

The party was full of surprises for families, including a variety of crafting activities, a performance by Canadian music superstar Johnny Reid and the of course the biggest surprise of all – special white boxes that floated down from the sky.

Each gift box contained personalized family portraits in a Christmas ornament and – WestJet flight vouchers for the entire family.

“I think it’s important for myself, all the people here, for the rest of the world, to show Fort McMurray that we care,” said Reid. “And that even in our darkest times, there are people out there that are going to show up and show them light, love and support.”

Among the Snowflake Soiree guests were seven families who received special gifts from WestJetters who heard the families’ stories and wanted to help by giving their own irreplaceable items.

These included an heirloom watch from the Second World War, a special snowboard and a childhood book with an encouraging message. View the families’ stories here.

“We know this will be a difficult Christmas for the community,” said Bartrem. “It’s important for us to show the people of Fort McMurray they are not forgotten.”

If you need a good cry today, Christmas Miracle: Fort McMurray Strong may be just for you.

 

Just Posted

BWC applies for federal money on homelessness plan

Dara Sutton spoke to council on Oct. 16.

Fernie in last stages of cleanup from damages caused by ammonia leak

Community memorial service in the works for 3 victims of Fernie Memorial Arena ammonia leak

WATCH: Steps being made to extract ammonia, say experts

City workers and family members spoke to media today

Speaking Earth provides guests with totally unique Ktunaxa experience

Paul Rodgers There is a painting and quote of Elder Mary Paul… Continue reading

One injured in Cranbrook stabbing

Shortly before midnight, Cranbrook RCMP were called to a report of a… Continue reading

VIDEO: Sears liquidation sales continue across B.C.

Sales are expected to continue into the New Year

B.C. NDP convention set for Victoria

Premier, federal leader Jagmeet Singh to add energy

B.C. school trustee calls LGBTQ school program ‘weapon of propaganda’

Chilliwack’s Barry Neufeld published the comments on his Facebook page

B.C. couple hope boat drone becomes first to cross Atlantic

Colin and Julie Angus of Victoria to have drone collect environmental data en route

Crawford Bay celebrates new playground

A grand opening for the renovated site is set for Sunday afternoon

B.C. casino accused of illegal activity follows rules: operator

B.C. had launched review after concerns about money laundering at River Rock casino in Richmond

Opponents of LGBTQ program to file human rights complaint against Surrey School District

District denied Parents United Canada right to rent Bell Performing Arts Centre for rally next month

Ex-employee describes alleged sexual assault by B.C. city councillor

Complainant was a teen during the alleged 1992 incident

Most Read